- A bill introduced in the Senate would allow advertising of cannabis products on radio and television in states where marijuana is legal for adult and/or medical use.
- The Secure and Fair Enforcement ( SAFE ) Advertising Act, introduced by Sen. Ben Ray Lujan (D-N.M.), has the backing of the National Association of Broadcasters and the Safe Advertising Coalition.
- The bill would allow states in which marijuana legalization has occurred to decide whether or not to permit advertising.
- Due to the federal prohibition on cannabis, braodcast stations risk losing their Federal Communications Commission license if they air cannabis advertising.
- Multi-state operators: Cresco Labs ( OTCQX:CRLBF ); Columbia Care ( OTCQX:CCHWF ); Trulieve Cannabis ( OTCQX:TCNNF ); Green Thumb Industries ( OTCQX:GTBIF ); Curaleaf Holdings ( OTCPK:CURLF ); MedMen Enterprises ( OTCQB:MMNFF ); Acreage Holdings ( OTCQX:ACRHF ); Ayr Wellness ( OTCQX:AYRWF ); Verano Holdings ( OTCQX:VRNOF ); and Jushi Holdings ( OTCQX:JUSHF ).
- On Tuesday, a Senate subcommittee discussed cannabis legalization on the federal level .
For further details see:
Cannabis advertising on radio, TV in legalization states focus of new Senate bill