Cash Flow and Bank Lending
For a ten-year period beginning about 1970, I traversed the nation speaking about the importance of cash flow to bank loan officers. At that time, bank lenders relied heavily on the four C's of credit: character, economic conditions, capacity, and collateral. Character was the single most important factor, and a borrower with a known bad reputation was unlikely to receive a loan. The second most important C was collateral, since an abundance of collateral assured a loan would be repaid. Economic conditions were never certain, so it was seldom given