Though the recreational cannabis industry may be viewed by different people from different perspectives, my view is that tomorrow’s industry leaders will be looked back on and have one thing in common: an emphasis on establishing and growing lifestyle brands. The premium that comes with robust name recognition, along with the growth prospects of experimenting in different verticals, makes the lifestyle focus logical. Time and again, one of the companies that most exemplifies this approach is Canopy Growth Corp. (CGC). The latest such example of this can be seen by looking at the