Introduction
CarGurus (CARG) is an online automotive marketplace connecting buyers and sellers of new and used vehicles. The company operates in the U.S., Canada, the U.K., Germany, Italy and Spain, and is one of the leading vehicle search engines in the industry. Its core strength lies in its data and analytics platform that provides customers with a deal rating, price history, time on site and vehicle history.
Subsequent sections will talk about the digital transformation in the automotive industry and how today’s players fit into the structure. Further, I am outlining the growth