Shares of Choice Hotels International Inc. (NYSE:CHH) traded today at $119.51, eclipsing its 52-week high. Approximately 184,000 shares have changed hands today, as compared to an average 30-day volume of 244,000 shares.
There is potential upside of 72.0% for shares of Choice Hotels International Inc. based on a current price of $119.19 and an average consensus analyst price target of $205.07.
Choice Hotels operates 598,000 rooms across 13 brands addressing the economy and midscale segments. Comfort Inn and Comfort Suites are the largest brands (28% of the company's total domestic rooms), while Ascend and Cambria (6% of total domestic rooms) are newer lifestyle and select-service brands experiencing strong demand prior to COVID-19. Choice added its 13th brand with the launch of extended-stay brand Everhome in January 2020. Franchises are 99% of total revenue, and the United States represents 78% of total rooms.
Over the past year, Choice Hotels International Inc. has traded in a range of $66.00 to $119.51 and is now at $119.19, 81% above that low.
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