Church & Dwight Co., Inc. (NYSE:CHD) has completed its previously announced acquisition of TheraBreath ®, the #2 brand in the alcohol-free mouthwash category in the United States.
The transaction was completed under the original terms announced on November 29, 2021, which called for Church & Dwight to pay $580 million in cash at closing.
“Oral care is important to us strategically,” said Matthew T. Farrell, Church & Dwight Chief Executive Officer. “TheraBreath ® will be the Company’s 14 th power brand and represents a powerful addition to our existing oral care portfolio which includes ARM & HAMMER ® toothpaste, SPINBRUSH ® battery-operated toothbrushes, ORAJEL ® oral analgesics and WATERPIK ® water flossers. The TheraBreath ® brand is a problem/solution product and one of the fastest growing brands in the mouthwash category. This acquisition gives Church and Dwight a strong position in a growing category with tailwinds as the brand skews towards younger consumers and consistently has a high level of brand loyalty and repeat purchase.”
Church & Dwight Co., Inc., founded in 1846, is the leading U.S. producer of sodium bicarbonate, popularly known as baking soda. The Company manufactures and markets a wide range of personal care, household and specialty products under recognized brand names such as ARM & HAMMER ® , TROJAN ® , OXICLEAN ® , SPINBRUSH ® , FIRST RESPONSE ® , NAIR ® , ORAJEL ® , XTRA ® , L’IL CRITTERS ® and VITAFUSION ® , BATISTE ® , WATERPIK ® , ZICAM ® , FLAWLESS ® and THERABREATH ® . These 14 key brands represent approximately 85% of the Company’s product sales. For more information, visit the Company’s website .
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Rick Dierker
Chief Financial Officer
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