There is absolutely no doubt, Coffee Holding Company Inc (JVA) has faced a fair bit of adversity, in its last five years. First, it lost 60% of its sales, when its largest customer Green Mountain Keurig, was acquired. Secondly, a deep selloff in coffee futures disrupted and depressed its pricing. Today, things have improved considerably. All the wholesale business that JVA lost from Keurig, has now been replaced by higher branded or private label business. Its mix currently, is about 50% wholesale and 50% processed. Back in the second quarter, the CEO was