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Comcast Business todayannounced that it is providing Direct Appliance Flooring& Home (Direct Appliance) with ComcastBusiness Internet and Comcast BusinessMobile . The combination of these solutions has enabled theexpanding small business with the tools it needs to manage itsoperations more effectively, ultimately helping it to stand out fromits competitors.
Founded in 1995 as a family-owned store with a mission of,“something simple, but with quality that meets the needs ofModesto,” Direct Appliance has evolved significantly from itsbeginnings. Today, Direct Appliance has two showroom locations – onein Modesto and one recently opened location in Jamestown – andoffers complete, functional rooms that serve as a valuable resourcefor local designers, builders and contractors. The showrooms allowcustomers to test working appliances set in lifelike kitchenenvironments.
Despite Direct Appliance’s evolution over time, the essenceof the company remained rooted in its original vision for quality andcommunity, emphasizing personal service and hometown values. To helpensure continued quality service for its customers, Direct Applianceknew that in addition to scaling operations at its growing number ofbrick-and-mortar locations, it would need to expand its e-commercepresence to better compete with big box businesses, both in Modestoand across the state of California. Comcast Business offered the idealmix of technology solutions for Direct Appliance’s operations, bothonline and in physical storefronts.
“Comcast Business has been a game-changer for us,as its solutions are capable of supporting not only our online pricingand ordering systems, but also members of our staff who work in ourshowrooms and who travel across California delivering and installingour products,” said Kristofer Winter, president of Direct Appliance.“Thanks to the speed and reliability of our connection, and theflexibility of our mobile solutions, we’re able to focus on what wedo best – creating quality experiences for our customers.”
Comcast Business'technology solutions provide the connectivity that Direct Appliancestaff needs on the ground to deliver quality customer experiences. Theconnection seamlessly supports the Direct Appliance team’s internetuse at showroom locations – a critical operational component, sinceDirect Appliance’s tags for its products are digital and requirereliable bandwidth to access and review. Additionally, ComcastBusiness Mobile gives Kristopher and his teams the flexibility toconnect with each other and customers whenever they need.
Simultaneously, theinternet connection provides a framework to support DirectAppliance’s plan to put more emphasis on its digital retailing. Theinternet connection offers the bandwidth and speed needed for DirectAppliance to help keep its website and e-commerce platform up andrunning, as well as to help effectively manage customer orders andinquiries.
“Small businesses are the beating hearts of theircommunities, helping to spur economic growth and diversity,” saidJacob Mitchell, vice president of sales and marketing for Comcast’sCalifornia Region. “Comcast Business’ technology solutions are aperfect match for businesses like Direct Appliance, as we can meettheir immediate needs but also work with them to scale our support asthey grow their operations.”
About Comcast Business
Comcast Business offers a broad suite of technologysolutions to keep businesses of all sizes ready for what’s next.With a range of offerings including connectivity, secure networking,advanced cybersecurity, and unified communications solutions, ComcastBusiness is partnering with business and technology leaders acrossindustries and integrating Masergy, a leader in software definednetworking, to help drive businesses forward. Backed by anext-generation network, Comcast Business has been recognized for itsgrowth, innovation, and leadership in global secure networking.
For more information, call 800-501-6000. Follow on Twitter@ComcastBusiness and on other social media networks athttp://business.comcast.com/social.
About ComcastCorporation
Comcast Corporation (Nasdaq: CMCSA) is aglobal media and technology company that connects people to momentsthat matter. We are principally focused on connectivity, aggregation,and streaming with 57 million customer relationships across the UnitedStates and Europe. We deliver broadband, wireless, and video throughour Xfinity, Comcast Business, and Sky brands; create, distribute, andstream leading entertainment, sports, and news through UniversalFilmed Entertainment Group, Universal Studio Group, Sky Studios, theNBC and Telemundo broadcast networks, multiple cable networks,Peacock, NBCUniversal News Group, NBC Sports, Sky News, and SkySports; and provide memorable experiences at Universal Parks andResorts in the United States and Asia. Visitwww.comcastcorporation.com for more information.
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