- Coty ( NYSE: COTY ) officially signed the Global Travel Retail Joint Business Partnership with Ant for enhancing cooperation in digitalization.
- The agreement means that Coty will be the first beauty company to reach the strategic partnership in travel retail to support digital platforms like Alipay and other digital payment methods at a global level through Alipay+, a suite of global cross-border mobile payments and marketing solutions operated by Ant.
- Based on the partnership, Coty will continue expanding the travel retail business through the digital operation powered by Alipay+.
- This strategic partnership will extend from China to a wider area of APAC, and furtherly to Coty’s global travel retail market.
For further details see:
Coty and Ant sign strategic partnership for deploying Alipay+ solution in travel retail industry