2023-05-03 06:44:03 ET
- Coty ( NYSE: COTY ) renews license agreement with Davidoff, extending their long-running partnership beyond twenty years.
- The brand strategy will include a premiumized offer and echo the growth of Davidoff’s portfolio of projects.
- Following this long-term extension of the Davidoff license, the average remaining duration of Coty’s top seven licenses – which account for roughly 90% of the company’s prestige fragrance business – is now about 11 years.
- The company gets a Strong Buy rating from SA Quant.
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Coty renews license agreement with Davidoff