- Coupang is still overvalued relative to its industry peers including Amazon and Alibaba.
- South Korea has an inherently fragmented online consumer market, however, Coupang could possess the relevant infrastructure, and subsequent advantage to gain greater market share.
- Coupang's high investments in terms of forward integration through establishing elaborate infrastructure network result in high net dollar retention and customer satisfaction.
- However, the exponential growth experienced from 2019-2020 could see signs of deterioration in the coming years, especially with industry competitors gaining partnerships.
For further details see:
Coupang Will Deliver Promising Results