Thesis
In this article, I have discussed the financial and operating performance of Daimler AG (DMLRY) during Q1 2019 together with the factors in its business environment that could affect its performance going forward. Since these factors have forced the company to deliver a strategic response, hence I have also included the company's response to these factors and evaluated their effectiveness.
Figure-1 (Source: Daimler)
Performance review
During Q1 2019, DMLRY sold 773,800 units (Q1 2018: 807,000 units) and recorded revenues of ~€ 39.7 BB. While Q1 revenues were in line with