Introduction
Readers know that my focus as a European is of course also on European companies. I am convinced that there are European champions that are largely unknown, but nevertheless promise long-term growth for investors. Foreign investors, who have a negative attitude towards investments abroad, should furthermore rethink about their "home bias". This bias strongly influences investment decisions even when greater diversification outside of domestic markets might yield greater profits and lessen risk. But in order to invest in companies and global champions such as Royal Dutch Shell (RDS.A)(RDS.B), Unilever (