Days Inns - Canada Continues Rock Solid Partnership with Curling Canada for 2026
MWN-AI** Summary
Days Inns - Canada has proudly announced the renewal of its partnership with Curling Canada, reaffirming its status as an Official Partner for the upcoming 2026 curling season. Having collaborated successfully for over five years, this renewed commitment will see Days Inns involved in major events such as the 2026 Scotties Tournament of Hearts, the 2026 Montana's Brier presented by AGI, and the 2026 BKT World Women's Championship.
Ally Wesson, Vice President of Marketing for Days Inns - Canada, expressed enthusiasm about continuing their support for the sport and connecting with dedicated curling fans across the country. With over 105 locations nationwide, Days Inns aims to be a welcoming home for curling enthusiasts, offering comfortable accommodations and amenities like free Wi-Fi and breakfast.
The partnership will feature dynamic advertising with LED-animated rink boards, along with digital, social, and print promotions. Days Inns will also create interactive on-site experiences during championship weekends, enhancing the overall spectator experience for fans attending the events in Mississauga, Ontario, and St. John's, Newfoundland and Labrador.
Nolan Thiessen, CEO of Curling Canada, emphasized the benefit of the partnership, stating that it not only supports Curling Canada but also provides cost-saving opportunities for fans to attend major events. As part of the collaboration, Days Inns will extend exclusive promotional offers to Curling Canada's community of over 50,000 members, reinforcing its commitment to the curling community.
Overall, this partnership illustrates Days Inns - Canada's dedication to promoting curling in Canada, highlighting the brand’s understanding that the curling season is a celebrated passion among Canadians. The hotel chain offers value to fans while reaffirming its importance in the ever-evolving landscape of sports sponsorship.
MWN-AI** Analysis
In light of Days Inns - Canada renewing its partnership with Curling Canada for the 2026 season, investors should consider the strategic implications of this collaboration on the company's market position and brand visibility. Given the strong cultural resonance of curling in Canada, this partnership is not just a marketing move but also a significant brand investment aimed at enhancing customer loyalty and recognition in a competitive hospitality sector.
The multi-faceted sponsorship, which includes prominent placements in major curling events and audience engagement initiatives, positions Days Inns to connect directly with a dedicated fan base. This is crucial as curling enthusiasts often travel across the country for competitions, creating a lucrative opportunity for hotel bookings. With over 105 locations nationwide, Days Inns can capitalize on increased occupancy rates during these events, aligning their services with the needs of curling fans seeking convenient, comfortable accommodations.
Additionally, the promotion of exclusive offers to Curling Canada's community—a network that includes over 50,000 members—serves to enhance customer engagement and drive repeat business. This type of targeted marketing not only solidifies brand loyalty but also expands the reach of their Wyndham Rewards program, creating further incentives for loyal customers.
From a financial analysis perspective, sustaining partnerships with high-profile sports organizations can significantly bolster a company’s brand equity and, in turn, drive revenue growth. Given these factors, investors should view Days Inns - Canada's ongoing relationship with Curling Canada as a positive indicator of the company's commitment to brand development and market expansion. In the hospitality industry, fostering strong community ties can play a pivotal role in navigating economic fluctuations, making Days Inns a potentially attractive prospect for long-term investment.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
Toronto, ON, Nov. 04, 2025 (GLOBE NEWSWIRE) -- Days Inns - Canada has renewed its commitment to Canadian curling, announcing an extended partnership with Curling Canada that will see Days Inn return as an Official Partner for the 2026 season.
Days Inns - Canada has been a valued partner of Curling Canada for over five years. Building on a successful collaboration, Days Inns - Canada will maintain its presence at three of the sport's marquee championship events: the 2026 Scotties Tournament of Hearts , the 2026 Montana's Brier Presented by AGI , and the 2026 BKT World Women's Championship .
"We're excited to continue our partnership with Curling Canada and connect with curling enthusiasts from coast to coast," said Ally Wesson, Vice President of Marketing for Days Inns - Canada. "Curling fans are dedicated supporters of the sport, and with more than 105 locations nationwide, Days Inn is proud to be their home away from the house."
The multi-faceted sponsorship will feature Days Inn branded LED-animated rink boards, digital, social and print advertising. Days Inns - Canada will also engage directly with attendees through on-site activations at the championship weekends of the Scotties Tournament of Hearts in Mississauga, ON, and Montana's Brier Presented by AGI in St. John's, N.L., offering interactive experiences and memorable takeaways for spectators.
"Our ongoing partnership with Days Inns - Canada is another example of the value that partnerships can create for curling fans," said Nolan Thiessen, CEO of Curling Canada. "This partnership not only supports Curling Canada, it creates savings for curling fans to attend our major events and we're excited to join forces again this year and see the partnership continue to grow."
As part of the partnership, Days Inns - Canada will offer exclusive promotional offers to Curling Canada's community of more than 50,000 members, whether attending championships or travelling across the country.
Days Inns - Canada understands that curling season is more than just winter - it's a passion that brings Canadians together. With comfortable rooms, free Wi-Fi, and amenities like free breakfast or an on-site restaurant, fans can focus on what matters most: the game. Guests also earn valuable Wyndham Rewards points, redeemable for stays at thousands of Wyndham hotels, vacation club resorts & vacation rentals worldwide, as well as flights, car rentals, gift cards, online merchandise, and more.
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About Days Inns - Canada
Part of Realstar Hospitality, Days Inns - Canada is one of the country's leading hotel chains with over 105 independently owned and operated properties and over 8,515 rooms. Its franchises cover a wide range of urban, airport and resort properties in primary and secondary markets across Canada. Every Days Inn by Wyndham in Canada participates in the Wyndham Rewards guest reward program. Part of Wyndham Hotels & Resorts (NYSE: WH), Days Inn by Wyndham is a globally recognized hotel brand with over 1,600 properties across 23 countries. Wyndham Hotels & Resorts is the world's largest hotel franchising company by number of properties with approximately 8,900 hotels across nearly 95 countries on six continents. For more information about Days Inns Canada, to make an online hotel reservation, or become a Wyndham Rewards member, visit daysinn.ca or call the bilingual reservations hotline at 1 800 DAYS INN (1-800-329-7466). Like us on Facebook , follow us on X , and follow us on Instagram .
About Curling Canada
Curling Canada is the national sport governing body responsible for developing, promoting, and organizing curling across Canada. In cooperation with its Provincial and Territorial Member Associations from across Canada, Curling Canada provides programs and services to curlers ranging from the youngest 'little rocker' (age 7 and up), to those participating at ages 70 and over – and from aspiring Olympians and Paralympians to Canadians with special needs, coaches, curling facility operators, ice makers and officials. Curling Canada also oversees and provides the comprehensive management of the Season of Champions event portfolio; develops and administers the Canadian Team Ranking System (CTRS) for Olympic qualification; and organizes and operates the championship system for Youth (under 21, under 18), Seniors (over 50), Mixed Fours, Mixed Doubles, Women, Men, University, College and Wheelchair.
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Melissa StoberDays Inns - Canadamelissa.stober@realstarhospitality.com
FAQ**
How does the renewed partnership between Days Inns - Canada and Curling Canada impact the brand's visibility among curling fans during key events, considering Wyndham Hotels & Resorts Inc. WH's large presence in the hospitality sector?
What specific promotional offers will Days Inns - Canada provide to Curling Canada’s membership community, and how could these offers enhance brand loyalty for Wyndham Hotels & Resorts Inc. WH?
In what ways does the collaboration between Curling Canada and Days Inns - Canada align with the company's marketing strategy, particularly under the umbrella of Wyndham Hotels & Resorts Inc. WH?
How does Days Inns - Canada plan to leverage its facilities and services to enhance the experience for curling fans, and how does this align with the overall goals of Wyndham Hotels & Resorts Inc. WH in promoting their brand?
**MWN-AI FAQ is based on asking OpenAI questions about Wyndham Hotels & Resorts Inc. (NYSE: WH).
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