(NewsDirect)
Delivra Health Brands Inc president andCEO Gord Davey joins Proactive's Stephen Gunnion with details of acustomer merchandising agreement its Dream Water subsidiary hasentered into with two Las Vegas resorts, Treasure Island and CircusCircus, for its Dream Water products.
Davey emphasized that the collaboration allows Delivra to placeits Dream Water products in kiosks across both resorts, enhancingsales in the US market. It also fits with the company's strategicdecision to focus on the travel, hotel/resort and entertainmentsectors due to the demand for quality sleep solutions during travel.
Apart from product placement,Delivra will implement comprehensive marketing initiatives, leveragingsocial media and peak periods at the resorts to promote theirofferings. Delivra's portfolio includes various Dream Waterproducts, such as sleep shots, immunity, beauty, and sleep gummies,which will be accessible not only in airports across North America butalso in Hilton Hotels and now, in Las Vegas.
Davey noted thatthe collaboration with Treasure Island and Circus Circus isanticipated to lead to new customer acquisition.
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