(NewsDirect)
DGTL chief commercial officer StevenBrown joined Steve Darling from Proactive to share news its subsidiaryEngagement Labs has signed a renewal deal with a huge on-line audiocontent provider that currently hosts the largest library of audiobookand podcasts in the world.
Brown told Proactive thisdata-analytics service agreement will look at two key studies todeliver deep insights into both brand and audience to attract newdigital advertisers. This will include word-of-mouth and core audienceand influencer segments.
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