Direct Line Group ([[DIISF]], [[DIISY]]) is a fairly uncomplicated midsize U.K. insurance business with strong, enduring brand recognition and reputation in its home market. Its share price has been unexciting for some years, but it typically offers a decent dividend.
About Direct Line Group
Direct Line was spun out of Royal Bank of Scotland Group (RBS) and is best known as the pioneer of direct to consumer phone insurance in the U.K. It has several strong brands, Direct Line and Green Flag car insurance.
Its branded offering has lately performed more strongly.
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