2024-07-26 12:26:02 ET
Summary
- Disney's direct-to-consumer streaming is turning the corner as the U.S. market matures and churn rates decline.
- Significant global growth potential still exists as linear TV viewing is declining and smart TVs become more widespread.
- Disney’s bundles offer subscribers a leading array of content, positioning them as a strong competitor to Netflix.
Direct-to-consumer streaming is Disney's ( DIS ) most significant growth initiative in decades and is likely to continue driving the company's profit growth for many years to come. This industry is still in its infancy, however, and most of the players are not profitable.
Linear TV viewing is expected to keep declining as smart TVs become more widespread, even in less affluent countries, creating a decade-long growth opportunity for streamers. US media companies, with their leading budgets and high-quality content, are poised to gain market share globally. As distribution arrangements and content offerings develop, Disney will gain direct access to millions of households worldwide....
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Disney Bundles: The Strategy To Beat Netflix