Disney shares have jumped more than 10% in the last 24-hours. The hike has come in response to the entertainment giant’s price for its Disney+ video streaming service. And, importantly, it is cheaper than Netflix.
Disney+: Shares HikeDisney (NYSE:DIS) announced that its new streaming service will cost $6.99 per month. This is two dollars cheaper than Netflix’s basic subscription.
Undercutting the world’s biggest streamer is certainly one way to stir the competition.
CEO Bob Iger in an interview with CNBC said the following:
“I’m pretty optimistic about the ability ...
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