- Walt Disney ( NYSE: DIS ) has agreed to a deal with The Trade Desk ( NASDAQ: TTD ) that will allow for targeted automated ads across Disney properties, Axios reported .
- The ads will be targeted using data matched from both Disney ( DIS ) and The Trade Desk ( TTD ). The deal comes ahead of Disney ( DIS ) launching its ad-supported Disney+ streaming service later this year.
- Investment firm Truist added that their understanding is the partnership is for ID matching and "runs through" Magnite ( MGNI ) as Disney's supply-side platform.
- Disney ( DIS ) shares rose more than 1% to $94.64 , while The Trade Desk ( TTD ) rose nearly 1% to $43.92 and Magnite ( MGNI ) shares were little changed at $7.97 in early trading.
- Over the weekend, Disney's ( DIS ) Thor: Love and Thunder opened to a robust $143M domestic box office .
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Disney reaches deal with The Trade Desk for targeted ads: report