- Disney's new NFL deal almost certainly marks the end of its Disney Bundle, a key part of its streaming strategy up till now.
- The new deal has full streaming access, which means cord-cutters can now cancel pay-TV and subscribe to ESPN+ for full access to Disney's NFL content.
- The current math, at ESPN+'s current price, doesn't even come close to working. Roughly speaking, a quadrupling of ESPN+'s price or more is probably necessary.
- This would double the Bundle price and essentially force non-sports subscribers to subsidize sports - the very thing that drove them out of pay-TV and to streaming in the first place.
- Even after breaking the Bundle, substantial losses on the deal are possible. Those plus the end of the Bundle may raise questions about Disney's streaming strategy and pressure the stock.
For further details see:
Disney's ESPN Problem May Finally Be Catching Up To It