The stock market is perhaps the greatest widely available wealth-building tool in the history of mankind. Even individuals coming from the most modest of means have been turned into millionaires with some hard work, patience, and lucky stock-picking. However, the stock market (and investing world in general) is a complex universe with multiple classes of assets, a wide variance of risk, and layers of institutions - from banks, to brokers, to advisors. In such a complex space, opportunity exists for companies that can add value by innovating or simplifying what can be a complicated environment.