2024-07-26 11:12:01 ET
Summary
- e.l.f. Beauty, Inc. has experienced a considerable run since going public in 2016, with sales and earnings growing significantly, certainly post-pandemic.
- Its focus on simplicity, affordable cosmetics, and social media strategy have really paid off, with the company continuing to gain market share.
- The company's conservative fiscal 2025 guidance suggests margin pressure and a slowdown in sales growth, leading to a demanding valuation of around 70 times forward earnings.
At the start of the year, I called shares of e.l.f. Beauty, Inc. ( ELF ) is an interesting name to follow. Eyes, lips, and face have been one of the great growth darlings within the affordable cosmetics industry and frankly the overall market....
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e.l.f. Beauty: Affordable Cosmetics At A Premium Price