Quick Take
Edgewell Personal Care Company (EPC) announced it has agreed to acquire Harry’s for $1.37 billion.
Harry’s is a men’s grooming products brand with a direct-to-consumer marketing model for the US, UK, and Canada.
EPC gains Harry’s direct to consumer capabilities while providing international market introduction for Harry’s products. The two firms are planning to expand further into adjacent personal care markets for larger opportunities.
Target Company
New York-based Harry’s was founded in 2013 to manufacture and market men’s grooming products throughout the US, UK, and Canada across Target and Walmart stores