Quick Take
Emerald Expositions Events (EEX) said that it has acquired G3 Communications for an undisclosed amount.
G3 produces the B2B Marketing Exchange event and provides related content and lead generation services.
With the deal, EEX is acquiring G3’s retail event capabilities and year-round publishing and content marketing service offerings.
Target Company
Hasbrouck Heights, New Jersey-based G3 was founded in 1997 to provide brands with conferences and events that are supported by ongoing digital content marketing services.
Management is headed by president Andrew Gaffney, who was previously Group Publisher at Edgell Communications and