The euro has seemingly been in a lifelong bear market against the Swiss franc. Per the chart below, we can see that while the EUR/CHF pair has risen during certain long periods of time (most notably from January 2003 through October 2007), the overall trend is clearly negative.
(Chart created by the author using TradingView. The same applies to subsequent candlestick charts presented herein.)
The long-term price chart above uses monthly candlesticks. As we can see, the long-term trend is clearly bearish.
It is important to note that while Switzerland is part of continental Europe,