Source: Author
The bullish thesis is for Eventbrite (EB) to dilute the incentive for event organizers to seek alternative platforms to sell tickets and organize an event. This means like Starbucks (SBUX), Eventbrite has to provide an overwhelming experience at every producer touchpoint. With less than a billion-dollar in revenue and a forward revenue growth guidance in the low teens, the investments in branding to produce the network effect required for Eventbrite to dominate its niche might not directly translate to the projected growth as event organizers decide event experience. Also,