Introduction
Video games engagement is at an all-time high, with more people playing video games than ever before. The Covid-19 lockdown has certainly given a big boost to the industry, which during the last few months grew at an incredibly fast pace, globally, and across all platforms. Video gaming is not only an affordable and easily accessible form of entertainment. Gaming platforms like Twitch (AMZN), YouTube Gaming (GOOG) and Mixer (MSFT) provide a sense of community to its users, both content creators and watchers, that makes these platforms sticky and monetizable. Facebook (FB) has entered