Ferrari (RACE) is fundamentally distinct not just from any other automotive company but also from other luxury goods companies. Several characteristics support the quality of Ferrari’s brand equity:
1. History of Formula 1 Success
Scuderia Ferrari, the company’s racing team, is the most successful team in F-1 history, having won 15 Drivers and 16 Constructors World Titles and 223 Grand Prix since 1950. This storied record of success is incredibly important to the company’s brand image, and by extension, its inherent value. With global viewership of about 425 million people, making it one