Welcome to our Discover Cannabis series, where we publish in-depth research to introduce new cannabis companies to our coverage.
Introduction
Fire & Flower (otcpk: FFLWF) is a Canadian cannabis retailer that received a lot of attention lately due to a strategic investment from Couche-Tard. We think Fire & Flower is likely the most promising Canadian cannabis retailer now. However, our view of the cannabis retail sector is neutral to slightly negative. As a result, we are initiating with a Neutral on Fire & Flower until there is evidence of sustainable improvements for the