In not a huge surprise, Fitbit (FIT) continues to push forward with subscription-based services surrounding health monitoring and coaching to help reduce employer costs and improve employee wellness. The upside potential in this category is enormous for a $1.5 billion stock with an additional partnership from a key insurance provider. This move further confirms my investment thesis that the Apple (AAPL) Watch Series 4 was a catalyst for the business, not a threat.
Image Source: Fitbit website
Fitbit Care
The company launched the Fitbit Care platform last week as part of