Fiverr has become a meme. The online marketplace for freelance services has been vaulted into mainstream internet culture through a plethora of online videos and blogs. These have mainly focused on comparing the quality of differently priced freelance services within specific niches.
Source: YouTube.com
This has created significant earned media for Fiverr, reducing the total scope of the company's marketing spend and increasing brand awareness. The onboarding of new customers at near-zero marketing costs will allow the company to better scale revenue and will likely be a significant influencing factor on future profitability.
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