- While I do not expect for EVs to take over the global car market anytime soon, carmakers can no longer afford to be absent from the fast growing market.
- Most legacy carmakers failed to make their mark, with very little enthusiasm generated by their mostly underwhelming EV concepts. Ford is the first to break through with the Mach-E.
- Ford's strategy is similar to Hollywood relying on popular franchise movies as a way to improve odds of success, where only good execution of the project is most often needed.
- By relying on iconic brands such as the Mustang for its EV platform, Ford is tapping into consumer sentiments that go beyond the technical specifics of a car, which is where Tesla has been beating the competition.
For further details see:
Ford Is The First Legacy Car Manufacturer To Get Its EV Strategy Right