Stuck in a narrow trading range, Ford (F) shares will break out naturally if the market continues to bounce back. The mere anticipation of businesses accelerating their re-opening and consumers buying big items like automobiles may appear far-fetched. Besides, the impending bankruptcy of car rental firm Hertz (HTZ) poses a supply risk. To liquidate its assets, it may increase vehicle supplies as Hertz sells its rental cars.
Ford cannot control the macro risks but it can work on two things. First, it cannot botch the launch of its upcoming Bronco. Second,