Ford Motor Company (NYSE: F) said that its upcoming electric pickup truck will take a name from its past -- "F-150 Lightning" -- and that it will be fully revealed at a live-streamed event on May 19.
Ford's much-anticipated electric F-150 is expected to go head-to-head with electric pickups from Tesla (NASDAQ: TSLA) , General Motors (NYSE: GM) , and Lordstown Motors (NASDAQ: RIDE) when it arrives next spring. But the F-Series' market-leading position, Ford's longtime advantage in commercial vehicles, and the early success of the Blue Oval's electric Mustang Mach-E make the F-150 Lightning the presumptive category leader until further notice.
Ford's new battery-electric F-150 pickup will take the "Lightning" name when it's launched next spring. Image source: Ford Motor Company.
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Ford to Reveal New Battery-Electric F-150 Lightning Next Week