In deciding where to invest, the choice between Nike (NYSE: NKE) and Under Armour (NYSE: UA) (NYSE: UAA) is clear-cut. Their paths have clearly diverged, with one going in the right direction while the other has stumbled.
The upstart Under Armour started in 1996 with a shirt that kept you cool when you sweated. Since then, the company has expanded its apparel line to encompass clothing that protects wearers from both heat and cold. It has also entered the footwear market.
Under Armour achieved success, and it was a promising growth stock for a while, but competition, including from Nike, has encroached on its sales. Founded in the 1960s, Nike has proved it has staying power, achieving phenomenal success.