My investment thesis on Francesca's Holdings (FRAN), the troubled and struggling “boutique-like” retailer, remains one of skepticism - which means my money will continue to be invested elsewhere.
After twelve months without a permanent CEO, the retailer, targeting a niche demographic of fashion-conscious, college-educated women between the ages of 18 and 35 with moderate to high disposable income, finally announced its choice of Andrew Clarke on February 13th. But, I question whether there's enough experience gained, enough meat on the bone, to guide the retailer through survival and recovery.