As media/news consumption continues to be increasingly digital in these modern times, the newspaper industry has been steadily eroding. This industry was ruffled at the end of 2019 when two massive players in New Media and Gannett merged to form what is now trading under the name Gannett Co. (GCI). While the industry continues its secular decline, Gannett Co. is a newly formed behemoth that the investment community may not be sure what to do with yet. Most investors eyeing Gannett may desire its hefty dividend payment that yields a whopping 11% on its current