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Southeast Asiannations are seeing significant e-commerce growth. As per a report by eMarketer, e-commerce sales are projected to increase to around $90billion this year, up from last year’s $16 billion. By 2023,regional e-commerce will be expected to surpass $100 billion.
Southeast Asia may seethe most prominent growth—20.6%—compared to other regions, whichare predicted to grow only moderately. The report further shows thatonly four countries in the world will experience the fastest retaile-commerce sales growth, and one of them is Indonesia. The nation’sretail e-commerce industry is expected to grow by 23%.
In an exclusiveinterview with Benzinga, Society Pass Inc. (NASDAQ: SOPA)General Manager for Indonesia Patrick Soetanto delved into what thecompany does, its current and future plans for Indonesia, and manymore.
Society Pass And Its Plans For Indonesia
Society Pass (SoPa) saysit is creating a unique loyalty and data-focused marketing platform inSoutheast Asia that enables businesses to transform how merchants andcustomers converse cooperatively.
It operates in 6 business verticals: loyalty,lifestyle, food & beverages, telecommunications, digital media,and travel. Accordingto SoPa , more than 3.3 million users and 200,000+ businessesand merchants are using its digital platform.
Soetanto says SoPa isbuilding a next-generation loyalty and native-focused marketingplatform focusing on Southeast Asia. Its technology enables companiesto synergistically work together to transform how consumers andmerchants interact.
As many merchants and consumers register on the company’splatform, more data is generated, which creates more opportunities forcreating loyalty from consumers and merchants.
According to Soetanto,the company’s target market is Indonesia, which has the fourthlargest population in the world, with over 277 million people. 74% ofthe population are internet users, while 69% are social mediausers.
“Wedon’t have many competitors that provide similar service like us.With decades of regional and international experience in technology,market, operations, and supply chain management, our executives areready to drive e-commerce into new markets and consumer segments,”Soetanto responded when asked about the company’s competitors.
SoPa is looking to buildpartnerships with merchants and solve customer needs by providingrelevant products, services, and technologies.
About the leadershipteam, Soetanto said, “the leadership team is composed of seasonedentrepreneurs and senior executives from leading e-commerce companies,investment banks, and management firms.”
SoPa has acquired NusaTrip, Indonesia’sfirst online travel agency, and afterward, it will add ThoughtfulDigital Media in Indonesia, says the GM. Thoughtful media is based inBangkok, and through years of aggregating social influencer data,Soetanto says they have generated over 1 billion authenticated globalvideo views. The company's introduction in Southeast Asia isexpected to strengthen SoPa’s community ecosystem in theregion.
About The GM
Soetanto is an experienced manager with extensiveexperience working in the logistics and supply chain industry. Heholds a Bachelor of Arts degree majority in international businessfrom Loyola Marymount University in California, U.S.
He has over 15 years ofexperience working as a senior leader for several companies in Asia,including PT Erafista Indah and Aretae Pte Ltd.
As a loyaltyand data marketing ecosystem, Society Pass operates multiplee-commerce platforms across its key markets in SEA. Its business modelfocuses on analysing user data through the expected launch of itsSociety Pass loyalty platform and circulation of its universal loyaltypoints, which seamlessly connects consumers and merchants acrossmultiple product and service categories to foster organic loyalty.Since its inception, SoPa has amassed over 1.6 million registeredconsumers and over 5,500 registered merchants/brands on its platform.It has invested 2+ years building proprietary IT architecture withcutting edge components to effectively scale and support itsconsumers, merchants, and acquisitions.Society Pass provides merchantswith #HOTTAB Biz and #HOTTAB POS – a specialized POS technologysolution, a comprehensive system for payment, loyal customermanagement, user profile analytics, and convenient financial supportpackages for small and medium-sized enterprises.In addition, SoPaoperates Leflair.com , Vietnam’s leading lifestyle e-commerceplatform, Pushkart.ph , a popular grocery delivery company inPhilippines, Handycart.vn , a leading online restaurant deliveryservice based in Hanoi, Vietnam, and Gorilla Networks , aSingapore-based, blockchain/web3-enabled mobile virtual networkoperator.For more information, please check out:http://thesocietypass.com/ .
This post contains sponsoredadvertising content. This content is for informational purposes onlyand is not intended to be investing advice.
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