(TheNewswire)
Retailer’s additional purchaseorder brings its total to$3.9 million in orders forPlantFuel’s GNC August launch
MISSISSAUGA, ON – TheNewswire - 7/15/2 1 -- PlantFuel Life Inc. (CSE:FUEL) (CNSX:FUEL.CN) (OTC:BLLXF) (FSE:BR1B)( "PlantFuel" or the"Company") has announced that it hasupgraded its partnership with leading retail GNCto the Platinum level. Additionally, GNC has increased its initialpurchase order for PlantFuel products to $3.9 million.
PlantFuel is an all-new, premium plant-basednutritional supplement brand developed in conjunction with GNC todeliver the absolute best-possible products available, successfullybridging the gap between healthy, plant-based nutrition and peakperformance – and that does so with compostable, eco-conscious andresponsibly sourced packaging.
GNC reserves its Platinum partnership for Tier 1 brandswith revenues over $20 million. The Platinum level will give PlantFuelpremium in-store exposure including a Point of Purchase (POP) displayand full front window display at every GNC at the time of launch,which is anticipated to be mid- August, 2021. Following the launch period, GNC will givePlantFuel a dedicated wall within its stores for premium exposure.
Also as part of GNC’s Platinum partnership, PlantFuelwill be included in GNC’s exclusive, limited marketing campaignwhich includes targeted emails, retargeted advertising and socialmedia. The brand will also be added to GNC’s Customer Loyaltyprograms. In addition, 100,000 PlantFuel samples will be sent toGNC’s Pro Box customers.
“We are thrilled to be upgraded to GNC’s Platinumpartnership. The package will generate higher visibility and generateeven more excitement for the PlantFuel brand, which is makingimportant new contributions to the sports nutrition category,” saysPlantFuel founder Brad Pyatt.
The PlantFuel premium product line to be featured byGNC will be:
-
- All-in-One Nutrition features 20g of complete plant-based protein plus 29 fruitsand vegetables, as well as clinically studied Wellmune® beta glucanfor immune system health to provide you with complete nutrition on thego. The initial flavor offerings include Chocolate and Vanilla.
- Performance Protein delivers 20g of complete, plant-fueled protein with addedvegan-fermented BCAAs as InstAminos® and PeakO2® performancemushrooms. The initial flavor offerings include Chocolate and Vanilla.
- All-in-One Pre-Workout uniquely features patented 3DPump -Breakthrough™ withvegan-fermented citrulline, glycerol and Amla fruit extract to supportexercise performance, recovery and nitric oxide; along with 250mg ofPurcaf® Organic Caffeine plus 85mg of Dynamine® to increaseperceived energy and alertness. The initial flavor offerings includeFruit Punch, Watermelon and Blue Raspberry.
- All-in-One Recovery provides vegan fermented BCAAs as InstAminos® withessential amino acids as vegan Amino9® plus vegan-fermented Creatineand BetaPrime® to reduce soreness and recoverytime, and optimize muscle protein synthesis. The initial flavorofferings include Blood Orange and Berry Breeze.
- Daily Immunity +Hydration features clinically proven ingredientsWellmune® to strengthen the immune system, and Aquamin™ calcifiedsea algae to provide superior hydration benefits. PlantFuel® DailyImmunity + Hydration is the proven choice to fuel your daily activelifestyle. The initial flavor offerings include Citrus Burst, TropicalPunch and Raspberry Lemonade.
The Canadian Securities Exchange (“CSE”) hasneither approved nor disapproved the contents of this news release.Neither the CSE nor its Market Regulator (as that term is defined inthe policies of the CSE) accepts responsibility for the adequacy oraccuracy of this release.
About PlantFuel Life Inc.
PlantFuel Life Inc is a scientifically focusedplant-based wellness company managed by a group of successfulentrepreneurs who have extensive experience in the areas of consumerpackaged goods, manufacturing, logistics, and distribution. PlantFuelLife, Inc. is a CPG life science company focused on the plant-basedfoods and supplements industry. https://plantfuel.com/
Copyright (c) 2021 TheNewswire - All rights reserved.