2023-06-08 13:21:05 ET
- HanesBrands ( NYSE: HBI ) has announced a new primary apparel partnership with the University of Minnesota.
- The 10-year strategic agreement gives HBI exclusive rights to design, manufacture and distribute high-quality, on-trend fanwear across mass and campus/local retail channels.
- The expansive collections for the Golden Gophers will include men’s, women’s, unisex, youth, infant and toddler fan apparel.
- HBI will also create special activations and enhanced retail presentations.
- In addition, more than a dozen leading universities have primary apparel partnerships with HBI, including the University of Texas, the University of Cincinnati, The Ohio State University and the University of Georgia.
- “We’re proud to enter this long-term partnership to create dynamic, responsibly made apparel that Golden Gopher fans will love.” said John Fryer, President of Licensed Sports Apparel for Hanesbrands.
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Hanesbrands reports primary partnership deal with University of Minnesota