The dramatic saga of Harley-Davidson (HOG) has been well documented: declining interest in the bikes from the younger generation, poor choices on model design and pricing, higher raw material costs, and the Trump/European Union tariff entanglement have all made major headlines. All of those concerns are valid and very important to the long-term story on revenue and unit sales. However, the financial arm — run via Harley-Davidson Financial Services — does not get much press. Over the past several years, the company has moved away from selling loans it has originated, retaining all