2023-04-14 08:22:30 ET
- Harmonic ( NASDAQ: HLIT ) and content advertiser-Mirriad have teamed up to provide a dynamic brand insertion solution, creating new virtual product placement inventory that drives incremental revenue for content owners.
- "Our partnership with Mirriad enables media companies to monetize their content more effectively, without increasing the frequency of ads shown per hour. This game-changing partnership expands revenue potential for content owners, delivering a truly winning solution at scale." said Gil Rudge, senior VP, video products and solutions at Harmonic.
For further details see:
Harmonic and Mirriad join hands for brand insertion solutions