2023-06-22 10:59:54 ET
Hasbro ( NASDAQ: HAS ) announced the return of the interactive Furby toy line as part of the 25th anniversary of the industry sensation of 1998.
Furby will be available at all major retailers for $70 beginning on July 15 and is already being sold on Amazon's ( AMZN ) website and app.
The next-gen version of Furby features five voice activated modes and over 600 responses to discover, including lights, sounds, and 10 unique songs. The new Furby will respond to commands such as "Dance Party," "Copy Cat," " Tell My Fortune," "Let's Chill," or "Lightshow." Furby also responds to hugs, pats, belly tickles, shaking, and feeding of its pretend Pizza Charm. Kids can care for Furby by feeding them, combing their furhawk, and dressing them up with the included clip-on beads and fashion accessories.
“Over the past few years, we’ve done a lot of research to understand what kids would want to see in a new Furby,” said Hasbro ( HAS ) exec Kristin McKay.
During the late 1990s, Furby became one of the toy world's biggest and most iconic launches with over 40M units globally in the first three years.
Hasbro ( HAS ) traded flat on Thursday. The toy stock is down about 3% on a year-to-date basis.
More on Hasbro:
- Highlights from Hasbro's earnings report.
- Breakdowns on Hasbro from Seeking Alpha analysts
- Growth metrics on Hasbro
- Financial and valuation comparisons to sector peers
- Seeking Alpha's Quant Rating for Hasbro
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Hasbro brings back late 1990s toy sensation Furby