Famous hockey player Wayne Gretzky used to say, "I skate to where the puck is going, not where it has been." That's a philosophy that can be directly applied to the business world because, in essence, it means that chasing the market after the trends have already become clear can be a losing strategy. It's critical to always look forward, because the real money is in setting trends.
Perhaps nobody embodied that metaphor more than the late co-founder of Apple , Steve Jobs. The Gretzky quote was one of his favorites, and he had a knack for identifying where consumer habits were going and then meeting them with revolutionary devices like the iPod and the iPhone.
Apple might be a $2 trillion giant today, but there are several smaller technology companies out there right now that could shape the future in their own ways. Confluent (NASDAQ: CFLT) and Upstart (NASDAQ: UPST) might be two of them.
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Here Are 2 Technology Stocks of the Future You Can Buy Right Now