(TheNewswire)
Highlights:
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The Company intends to change itsname to “Hill Incorporated” pending shareholder approval at theCompany’s Annual General and Special Meeting of Shareholders on May2, 2023.
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New corporate website has launched at www.Hillincorporated.com to serve as the main Company website forinvestors and corporate activities.
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New DehydraTECH-focused website has launched at www.DehydraTECH-THC.com to serve as the destination forprogressive cannabis-infused product brands and manufacturers to learnmore about how DehydraTECH biodelivery technology makes it easy forthem to deliver consistent, premium consumer experiences with the mostreliable taste and impact.
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Fully-renovated www.Hillstreetbeverages.com website has new focus specifically as theconsumer-facing website for Vin(Zero) alcohol-free wines.
Toronto, ON — TheNewswire – April 20,2023 — Hill Street Beverage Company Inc. ( TSXV:HILL ) ( OTC:HSEEF )(" Hill Street ” or the " Company "), a progressive innovation company comprised of a unique portfolio ofbioscience-driven, technology-powered consumer solutions that isutilizing new technologies to provide innovative cannabis solutionsand non-alcoholic beverage products globally, is pleased to make thefollowing announcements:
Proposed Name Change to “HillIncorporated”
As part of the Annual General and Special Meeting ofShareholders to take place on May 2, 2023 (the “ AGM ”), shareholdersof the Company will be asked to approve an amendment to the articlesof the Company to change its name to “ HillIncorporated ”. If approved at the AGM, thename change will be effective after all applicable filings arecomplete, which the Company expects will be on or around May 3, 2023.
CEO Craig Binkley commented, “Ourcompany has grown and evolved significantly since the origins of HillStreet Beverage Company before its RTO in 2018. We believe thatchanging our name to “Hill Incorporated” now serves to betterreflect the Corporation's evolution from an alcohol-free beveragecompany solely to a parent company holding a portfolio ofbioscience-driven, technology-powered consumer solutions in thealcohol-free beverage and cannabis industries. At Hill Incorporated,we will continue to build pathways to better and healthier livingthrough our two business units – Hill Street Beverages and HillAvenue Cannabis.”
New WebsitesLaunched to Support Distinct Corporate and Business Unit GrowthInitiatives
The Company has launched two new websites and renovatedits legacy website to support this exciting, anticipated transition toHill Incorporated:
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www.Hillincorporated.com isour new website that will now serve as our main corporate website. Targeted primarily to investors and businesses, this websiteincludes key information about the company, its business, news andpress releases, as well as other important investor and disclosuredocuments.
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www.DehydraTECH-THC.com is our new DehydraTECH cannabis biodelivery technology sitethat has been designed primarily to provide information to B2B THCcannabis-infused product brands and manufacturers as we expandawareness and interest in our DehydraTECH technology within thecannabis industry. This website holds important information aboutthe advantages of DehydraTECH, the science behind it, and the productapplications that it enables. At this website, we have also providedlinks to the website of DehydraTECH creator Lexaria Bioscience Corp.( www.lexariabioscience.com ),where visitors can access even deeper support for the advantages ofDehydraTECH.
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www.hillstreetbeverages.com ,our legacy company website domain, has now beencompletely renovated to specifically provide a consumer-focusedwebsite for Vin(Zero) alcohol-free wines. The new design highlightsour award-winning products and showcases how they are uniquely craftedthrough a proprietary de-alcoholization process, provides keyinformation for consumers, and contains the platform for e-commercesales.
“We have launched this new websitestrategy so that we can optimize our efforts against the very distinctaudiences for our different business initiatives,” continuedBinkley. “We can now provide the most relevant and specific contentand marketing journey for potential B2B licensees of DehydraTECH, forconsumers of Vin(Zero) alcohol-free wine products, and for businesses,investors and potential investors who are interested in being a partof our growth and future.”
About Hill Street Beverage CompanyInc. (TSXV: HILL)
Hill Street is a progressive innovation company thatutilizes new technologies to provide innovative cannabis solutions andnon-alcoholic beverage products globally. We are pioneering the spacewhere craft consumer products meet bioscience by leveraging our deepCPG expertise to commercialize leading-edge technologies to craftsuperior consumer products. We are currently developing the platformfor North American distribution around our rights to use LexariaBioscience Corp.’s ground-breaking DehydraTECH patent portfolio forproduct development, licensing and B2B sales of cannabisingredients.
For more information on our business activities visit www.hillincorporated.com orto check out Hill Street’s award-winning alcohol-free wine line-upand order product to be delivered straight to your home go to www.hillstreetbeverages.com
If you wish to sign up for the Hill Street mailinglist, click HERE .
For more information:
Matthew Jewell, Chief Financial Officer
Matthew@hillstreetbevco.com
Statements in this press release may containforward-looking information. Any statements in this press release thatare not statements of historical fact may be deemed to beforward-looking statements. Forward-looking statements are oftenidentified by terms such as “may”, “should”, “would”,“could”, “anticipate”, “intends”, “expects”, andsimilar expressions. The reader is cautioned that assumptions used inthe preparation of any forward-looking information may prove to beincorrect. Events or circumstances, such asfuture availability of capital on favourable terms, may cause actualresults to differ materially from those predicted, as a result ofnumerous known and unknown risks, uncertainties, and other factors,many of which are beyond the control of the Company. The reader iscautioned not to place undue reliance on any forward-lookinginformation. Such information, although considered reasonable bymanagement at the time of preparation, may prove to be incorrect andactual results may differ materially from those anticipated.Forward-looking statements contained in this press release areexpressly qualified by this cautionary statement. The forward-lookingstatements contained in this press release are made as of the date ofthis press release. The Company does not undertake any obligation toupdate publicly or to revise any of the included forward-lookingstatements, whether as a result of new information, future events orotherwise, except as required by securities law.
Neither TSXVenture Exchange nor its Regulation Services Provider (as that term isdefined in policies of the TSX Venture Exchange) acceptsresponsibility for the adequacy or accuracy of this release.
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