Video dating was not very popular before the coronavirus pandemic, but Match Group (NASDAQ: MTCH) says it's become vital since. New data shows that where only 6% of daters were using video to date before COVID-19, now, in the age of social distancing, 69% are using it. And video chat isn't expected to decline much after the all-clear signal is given.
As a result, the online dating platform is adding new features to support video dating capabilities on Plenty of Fish, and parent IAC/InterActiveCorp (NASDAQ: IAC) says its other dating services services, such as OKCupid and Hinge, will see video playing a larger role in their future, too.
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