2024-03-26 12:31:12 ET
Summary
- Hyundai has gained market share in the US by focusing on SUVs, improving design and engineering, and emphasizing safety and quality.
- The new Santa Fe SUV features European styling cues, advanced technology, and a variety of engine options.
- Hyundai's financial results have been positive, but the stock trades at a low P/E ratio and is thinly traded on the pink sheets.
Hyundai Motor Co. ( HYMTF ), the South Korean automobile manufacturer, is - from an investment viewpoint - and enigma. The company has risen from among the less important to one of the most impressive automakers worldwide over the past thirty years. Its earnings record and reputation ought to make it a favorite among stock pickers and portfolio managers - yet it has taken little or no action to market its shares outside of Korea and thus is mostly ignored by equity analysts....
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Ignored By Equity Analysts, Hyundai Motor Surges To Top Status With Strong Financials