Instacart and Advantage Solutions Partner to Give CPGs Real-Time Shelf Visibility at Scale
MWN-AI** Summary
Instacart, a leading grocery technology company, has partnered with Advantage Solutions Inc., a prominent sales and marketing agency for consumer packaged goods (CPGs), to enhance in-store execution for CPGs of all sizes. Announced on September 29, 2025, this strategic collaboration aims to provide real-time shelf visibility and address challenges related to inventory management and product availability in grocery stores.
The partnership combines Instacart’s extensive technology, which includes a community of approximately 600,000 shoppers, with Advantage's established retail relationships and execution services. Together, they have developed a dynamic retail model that integrates Instacart's in-store audit capabilities with Advantage's field teams. This allows for quick audits on critical factors such as product availability, pricing, and display compliance. Insights generated from these audits trigger alerts to Advantage’s teams, enabling immediate action on high-priority issues.
This innovative approach not only improves compliance and reduces out-of-stock situations but also enhances overall brand performance while creating new income opportunities for Instacart shoppers. Andrew Nodes, VP and GM of Instacart Business & Supply Chain, emphasized the importance of providing CPGs with real-time data to tackle inventory challenges effectively. Similarly, Dave Peacock, CEO of Advantage Solutions, highlighted how their combined expertise will optimize on-shelf availability and boost display compliance in a cost-effective manner for brands.
After a successful pilot program, Instacart and Advantage Solutions are planning to expand their partnership in 2026, marking a significant step towards revolutionizing retail execution for CPGs in North America. This collaboration positions both companies to enhance the grocery shopping experience for consumers while driving growth for retailers and brands alike.
MWN-AI** Analysis
The recent strategic partnership between Instacart (NASDAQ: CART) and Advantage Solutions Inc. (NASDAQ: ADV) represents a significant development in the retail landscape, particularly for consumer packaged goods (CPGs). This collaboration aims to enhance in-store execution by leveraging Instacart's vast technology and sizeable shopper community alongside Advantage's retail execution capabilities.
The integration of real-time shelf visibility tools and dynamic alert systems is a game-changer for CPGs. By providing immediate insights into product availability, pricing, and compliance, this partnership addresses critical challenges such as out-of-stocks and poor shelf execution. This proactive approach allows CPGs to act swiftly, optimizing inventory management and enhancing customer satisfaction.
For investors, this collaboration signals strong growth potential for both companies. Instacart's diversified service offerings—from e-commerce solutions to targeted advertising—combined with Advantage’s execution strength creates a comprehensive ecosystem. They are well-positioned to capitalize on the growing emphasis on omnichannel retail experiences. As brands continue pushing for improved in-store visibility and performance, the demand for these integrated solutions will likely escalate.
Importantly, the partnership is expected to create new revenue streams for Instacart shoppers, which adds a human element to the tech-driven solution and may lead to increased shopper engagement. This can foster loyalty within the Instacart platform, potentially boosting user retention rates.
Moreover, with plans for expansion in 2026 following a successful pilot, stakeholders should monitor key performance metrics and customer feedback closely to gauge the operational effectiveness of this partnership. In summary, both Instacart and Advantage Solutions present strong investment opportunities as they redefine CPG retail strategies in an evolving market.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
SAN FRANCISCO, Sept. 29, 2025 (GLOBE NEWSWIRE) -- Instacart (NASDAQ: CART) and Advantage Solutions Inc. (NASDAQ: ADV), a leading sales and marketing agency for consumer goods manufacturers and retailers, today announced a strategic partnership to help consumer packaged goods companies (CPGs) of all sizes improve in-store execution. Together, Instacart and Advantage will deliver a transformative solution that combines Instacart’s scale, technology, and speed with Advantage’s retail relationships and expert workforce.
This offering combines Instacart’s in-store audit capabilities with Advantage’s retail execution services , enabling CPGs to quickly turn insights into action. The dynamic alert-based retail model allows CPGs to leverage Instacart’s technology and community of approximately 600,000 shoppers to perform in-store audits on product availability, pricing, placement, and display execution. The insights generated by Instacart shoppers’ in-store audits will trigger alerts to Advantage field teams, who can then act immediately to address the highest-priority areas.
Once Advantage completes follow-up action items, Instacart shoppers can validate execution, providing objective proof of performance. This integrated approach gives CPGs visibility into in-store conditions and the ability to act quickly, which will help improve compliance, address out-of-stock issues, and boost performance while also creating new earning opportunities for Instacart shoppers.
“Managing in-store inventory is one of the most costly and complex challenges in grocery, and when products aren’t on shelves, everyone loses,” said Andrew Nodes, VP and GM of Instacart Business & Supply Chain. “We’re giving CPGs real-time data and insights to spot issues faster, act immediately, and do so in an expansive, yet affordable way. No one is better positioned to deliver this solution than Instacart, with our technology, scale, speed, and the unmatched power of our shopper community. Our goal is to enable retailers and brands with the supply chain visibility they need to streamline operations and create better experiences for their customers.”
“We’re excited to partner with Instacart to bring this new retail model to life,” said Dave Peacock, CEO of Advantage Solutions. “By combining Instacart’s shopper community and technology with Advantage’s relentless retail execution and industry connectivity, we’re helping CPGs ensure greater on-shelf availability, fewer out-of-stocks, and stronger display compliance, all while doing so in the highest ROI way for brands.”
Instacart and Advantage have launched a successful pilot of the partnership, with plans to expand in 2026.
About Instacart
Instacart, the leading grocery technology company in North America, works with grocers and retailers to transform how people shop. The company partners with more than 1,800 national, regional, and local retail banners to facilitate online shopping, delivery and pickup services from nearly 100,000 stores across North America on the Instacart Marketplace. Instacart makes it possible for millions of people to get the groceries they need from the retailers they love, and for approximately 600,000 Instacart shoppers to earn by picking, packing and delivering orders on their own flexible schedule. The Instacart Platform offers retailers a suite of enterprise-grade technology products and services to power their e-commerce experiences, fulfill orders, digitize brick-and-mortar stores, provide advertising services, and glean insights. With Instacart Ads, thousands of CPG brands – from category leaders to emerging brands – partner with the company to connect directly with consumers online, right at the point of purchase. With Instacart Health, the company is providing tools to increase nutrition security, make healthy choices easier for consumers, and expand the role that food can play in improving health outcomes. For more information, visit www.instacart.com/company , and to start shopping, visit www.instacart.com . Maplebear Inc. is the registered corporate name of Instacart.
About Advantage Solutions
Advantage Solutions is the leading omnichannel retail solutions agency in North America, uniquely positioned at the intersection of consumer-packaged goods brands and retailers. With its data- and technology-powered services, Advantage leverages its unparalleled insights, expertise, and scale to help brands and retailers of all sizes generate demand and get products into the hands of consumers, wherever they shop. Whether it’s creating meaningful moments and experiences in-store and online, optimizing assortment and merchandising, or accelerating e-commerce and digital capabilities, Advantage is the trusted partner that keeps commerce and life moving. Advantage has offices throughout North America and strategic investments and owned operations in select international markets. For more information, please visit youradv.com .
Investor Contacts:
Advantage Solutions
Ruben Mella
investorrelations@youradv.com
Media Contacts:
Advantage Solutions
Jeff Levine
press@youradv.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/33a724ca-5ecb-4b5c-903b-5a17c679e3b4
FAQ**
How will the strategic partnership between Instacart and Advantage Solutions Inc. (ADV) enhance the operational efficiency of consumer packaged goods companies in terms of in-store inventory management?
What specific technologies and data analytics capabilities from Instacart will be leveraged in collaboration with Advantage Solutions Inc. (ADV) for real-time monitoring of product availability and display compliance?
Can you provide insights on the success metrics from the pilot project between Instacart and Advantage Solutions Inc. (ADV) and any plans for scaling the initiative in 2026?
How does Advantage Solutions Inc. (ADV) plan to integrate its retail execution services with Instacart’s in-store audit capabilities to optimize the overall shopping experience for consumers?
**MWN-AI FAQ is based on asking OpenAI questions about Advantage Solutions Inc. (NASDAQ: ADV).
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