Shipping containers are the linchpin of the shipping and transportation industry, the largest global industrial network. Spend a minute thinking about the amount of capital invested in ships, ports, cranes, railways, railcars, trucks, and even loading docks across the world. For instance, I once evaluated a business that sells multi-thousand-dollar OSHA-mandated specifically-designed ramps for warehouse workers to safely unload the contents of a shipping container from the loading dock into the warehouse. All this capital-intensive industrial equipment relies on the commodified intramodal shipping container, and this technology, which is highly resistant to disruption, has resulted